One of the most underutilized marketing tool that not only creates leads, but also builds your brand, is retargeting.
In essence, retargeting is nothing more than dropping a ‘cookie’ onto the computer that visits your website (paid or search) and continuously displays ads wherever they go on the web. It’s like having a billboard advertising your business wherever a visitor that showed interest in your product or service.
It’s not only powerful, but relatively inexpensive. Remember, you are only showing ads to the people that have already showed interest. So it is a small subset, but extremely powerful and effective.