Pay-per-click (PPC) advertising is one of the most effective ways to get visitors to your website. However, it can be risky. With poor management, you can spend beyond your budget very easily, generate many visits, and end up with no sales. In its basic form, PPC advertising is pretty simple. Google and Yahoo! provide sponsored listings on a per-bid basis.
PPC generates traffic immediately. With some systems, such as Google Adwords, you can generate targeted traffic within a few minutes of opening an account. PPC advertising is also nimble. Where natural search engine marketing or other forms of advertising can lag weeks or months behind changing audience behavior, you can adjust most pay-per-click campaigns in hours or days. That provides unmatched ability to adjust to market conditions.
And lastly, PPC can be an excellent strategy to determine what keywords generate the most traffic and what keywords convert best for your website landing pages. You can then use this information to model your organic (SEO) strategy around. To find out more about our PPC Management, please contact us.