The end of another era I’m sure will usher in another from the search giant.  This one took me by surprise though.  Google formerly announced the end of the Tags trial.  Wha… did you say trial?  One more surprise.  I thought was the real thing?

The yellow tags that became ever-present among the Google Maps clearly made it into the hearts of many local business and search consultants try to make a mark.

Below, is an excerpt from the announcement today on the Google LatLong Blog.

We’ve made a decision to shift our efforts toward other present and future product offerings for local businesses, and will be discontinuing this trial. To that end, we’ve now halted new signups and will be working with existing participating businesses over the coming weeks to help them meet their marketing needs with other Google products where possible.

We’ve learned a lot from our Tags trial and will take that knowledge into account as we continue to find the best ways to serve users and local businesses alike. Lastly, we want to thank all of the businesses that were part of our Tags trial, and we hope we can meet their advertising needs with one of our existing products.”

 Out with the old, in with the new.  Google will no doubt have a replacement to replace the Tags trial very soon.  Stay tuned.

Leave a Reply