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How Real Time Bidding Factors into Sales Strategies

date April 23, 2014
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In business, visibility equals interest and, with the right marketing, interest equals revenue. Real-time bidding, the practice of bidding for, selling, and buying ad space and displays in real-time, is quickly changing the way marketers [...]

RTB Zeitgeist: Most Marketers Don’t Understand Automated Ad Buying

date April 14, 2014
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Transparency is automated advertising’s final frontier. Unfortunately, it’s still an issue and it’s the thing most responsible for preventing programmatic from realizing its full potential. A recent study by Forrester Research showed 67% of marketers [...]

Webinar: SiteScout RTB 2.0 Tour (Mar 4, 2014)

date April 12, 2014
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Site Scout is one of the premier DSP (Demand Side Platform) available for ‘self-serve’ organizations. Webinar: SiteScout RTB 2.0 Tour (Mar 4, 2014) Since releasing the beta version of our new interface, we’ve been getting a [...]

Real-Time Bidding: An Introduction to RTB

date April 11, 2014
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Real-Time Bidding: An Introduction to RTB

RTB stands for Real-Time Bidding, an ad technology that has literally turned the digital advertising industry upside-down. Real-Time Bidding refers to the buying and selling of online ad impressions through real-time auctions that occur in the [...]

Facebook EdgeRank: New Update Rolling Out, What Does it Mean to You?

date August 8, 2013
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Aweber reported: EdgeRank. You might have heard of it. It’s that magic spell Facebook casts to get your posts either seen or buried in the news feed. Well, almost. Yesterday, Facebook announced a special update [...]