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Five Search Marketing Trends for 2015

2015 is upon us and it’s now time to switch our attention from 2014, to what will work in search marketing for the upcoming year. Before we start, here’s something to think about: Google changes [...]

How Long Does it Take To Rank Businesses in Local Search?

We came across an excellent study/survey on local search from Bright Local, on how long it normally takes for businesses to rank organically. For those that rely solely on PPC, this article may not be [...]

GOOGLE LAUNCHES NEW PIGEON UPDATE — How Does it Affect Your Website?

(Link Assistant) A few days ago Google pushed out a new and major algo update for local search (which industry’s leading SEO resource “Search Engine Land” called “Pigeon” update). There aren’t many details disclosed about the so-called [...]

How Real Time Bidding Factors into Sales Strategies

date April 23, 2014
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In business, visibility equals interest and, with the right marketing, interest equals revenue. Real-time bidding, the practice of bidding for, selling, and buying ad space and displays in real-time, is quickly changing the way marketers [...]

RTB Zeitgeist: Most Marketers Don’t Understand Automated Ad Buying

date April 14, 2014
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Transparency is automated advertising’s final frontier. Unfortunately, it’s still an issue and it’s the thing most responsible for preventing programmatic from realizing its full potential. A recent study by Forrester Research showed 67% of marketers [...]