Michigan SEO and Local Search Marketing :: CSE Web Solutions

 

More news that confirms local search is getting stronger amongst people researching the Internet for products and services.

The latest Kelsey Group study came out March 10th and concluded that an astounding 97% of consumers use the Internet to research local products and services before committing.  Below is the results of the study showing what tools or sources people used for local search:

• 90% use search engines
• 48% use Internet Yellow Pages
• 42% use comparison shopping sites
• 24% use vertical sites

This study only confirms that local businesses need to take massive action to get a piece of the pie.  No longer is settling advertising on convenient mediums such as yellow pages, radio or even television.  Mobile phones will only solidify the already strong presence the Internet plays on local marketing.